Magazine publishers who aren’t generating publicity from their feature stories, news, and exclusive articles are missing a big opportunity to drive traffic (and potential subscribers) to their magazines online. A top seated daily news release can cost less than $250 and deliver long term traffic based on a periodic publishing cycle. (more…)
In a recent article about the “Future of magazines online,” Oliver Luft (Journalism.co.uk – online journalism news section) interviews a group publisher that has reversed the traditional publishing model. The interview highlights some very relevant insight into where publishers need to be looking forward about their magazines and niche. (more…)
Selecting a magazine printing partner is one of the most important decisions you will have to make in starting a magazine. Most printers provide more than just the ink on paper printing so it’s important to understand what custom design, prepress, and distribution options are available. (more…)
It seems that The Wicks Group of Companies sees more value in what they can do with CMP Entertainements Media assets. CEO Tony Keefe stated,
we will all be working together to maximize the potential of our multimedia platform
Thus indicating a vision of the companies capability to extend these brand beyond their print representations. The acquisition includes 14 magazines, eight events, numerous supplements and newsletters, custom products, and over 20 rapidly growing online properties “ serve professional and enthusiast musicians, recording professionals, sound engineers, audio and video systems installers and technology educators. [tags]Entertainment, Media, Publishing, Magazines, CMP, Wicks Group[/tags] Full Press Release The Wicks Group of Companies CMP Press Release
If we are going to look at digital media as a powerful brand extension for print magazine publishers we must take note of how both interactive and social media are rapidly developing. Magazine publishers centered on the goal of niche ownership must expand to accommodate social interactions as well as use them as marketing and publicity tools for growing their own publication. (more…)
Interweave seems to be positioned very well to dominate their publishing niche. The publishing group has not shown much activity in the digital arena but with new acquisitions (Primedia GEMS Group buy) is likely to look at opportunities to further extend these brands. (more…)
Meredith Corp (NYSE:MDP)sees value in digital publishing offerings – $60 Million invested since 2000 and more to come according to The Des Moines Register. The company plan to use technology to deliver brands to consumers and advertisers. The company had 1.2 billion in revenue in 2005. (more…)
I’m always excited to see how the Wikipedia is expanding. I actually remember having a door-to-door encyclopedia sales person make a sale to my family 30 years ago. The World Book Encyclopedia (paper edition 22+ books) was a primary tool for research and school projects. Well, the world has changed for the better! Now anyone can edit the facts and information about these things. (more…)
