The Magazine Press Release and RSS Feed
Magazine publishers who aren’t generating publicity from their feature stories, news, and exclusive articles are missing a big opportunity to drive traffic (and potential subscribers) to their magazines online. A top seated daily news release can cost less than $250 and deliver long term traffic based on a periodic publishing cycle.
Every issue is an opportunity for a news release. Make this part of your publishing workflow and have your new released on the day your new magazine issue hits the street. In addition to the press release focusing on the newsworthy editorial of your feature stories and departments you also want to utilize rss feeds to build a stronger online network of publicity for each press release submitted. PRWeb recently added a press release feature that allows publishers to utilize feeds with their own domain names.
The new service now allows users to map their own domain name to the feed, providing increased traffic to their individual domain.
You can also take advantage of their podcasting feature and record an issue podcast as a preview to your new issue or online edition updates. [tags]magazine news, magazine rss, magazine, publicity[/tags]
March 18th, 2008 at 2:00 pm
Nice story and good feedback. Tip, have a look at the Dutch leading newspapers de Volkskrant who started a multi media project going beyond limits of online publishing! With new technology, developed by MagStream.Com they can design and publish features and breaking news in real time. This innovative design and production ‘gizmo’ can also copy/paste RSS feeds (live!) Blogs and even process without re-publishing Breaking News images from mobile phones in Real time to the online page, quite amazing trick! Commercial power is the to every page and item connected analytics, informing the publisher of all important readers profiles with the power to quickly change or move content when the document is already published (on the market). De Volkskrant already launched two editions called ‘webspecials’ are on Fashion Trends http://vkmode.vkwebspecial.nl and the first on Super Tuesday, a special on the USA elections: http://www.vkwebspecial.nl
They are impressive, cool and really rock! Keep in mind that this are the first two ‘experimental’ multi media projects of de Volkskrant. Sure this new perspective on digital publishing will be the end of the wannabe cool PDF page-flipping, ‘I Wanna Be Cool’ PDF page flipping systems.