According to the JEGI Group who tracks merger and acquisitions in the media sector the largest increase YTD over prior Year is for Marketing & Interactive services with 63% growth. B2B Magazines M&A down 22% and Consumer Magazines up 16%.

Is the strong growth in marketing and interactive related to a higher confidence in Web 2.0 or the rapid growth of social networking sites. Either way, publishers ought to be thinking about their role as marketers and the interactive nature of their offers, advertising, events, and promotions. In other words, hey publishers - what are you doing to get interactive with your readership?

This entry was posted on Wednesday, October 4th, 2006 at 9:51 am and is filed under magazine news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.