Magazine Publishers Use Wikis
An excellent direction for magazines as they confirm niche dominance is the addition of a magazine wiki.
“By offering users the opportunity to work collaboratively on a matter of common interest to them and the magazine, the sites extend the magazine’s brand and value to readers.”
MediaPost tells how reference wiki pages will be the hot trend for publishers for late 2007. MediaDailyNews
This is important as it again highlights the need for publishers to look at their entire brand, Print, Online, and Digital to realize the value of of the community of readers that have an interest in the publication content.
