Just out of Adobe Labs is Adobe® Digital Editions 1.0 which provides publishers a new tool for presenting ebook content.
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As big publishing brands realize the opportunities online I expect to see more acquisitions like Meridith’s purchase of Healia and Condé Nast’s acquisition of reddit for Wired Digital.

Content technology tools will play a key part of the advantage these major publishers have over smaller publications if they can leverage the digital tools before more nimble niche competitors. (more…)

CMP Technology recently announced that they will be eliminating 200 jobs and according to Steve Weitzner, CMP’s President & CEO will be making changes to focus on their strong growth and more balanced magazine brands portfolio. Newsday.com reports that the company will fold some publications and reduce the number of times certain publications are published.

In my opinion, Mr. Weitzners comments about the reduction in print revenue provides continued evidence that magazine publishers must seek to re-align their publications online. Magazine publishers must begin to look at their brands as business and social communities centered on content and not as paper magazine publishers. These brands should facilitate the exchange of information over all mediums possible especially on the mediums that are more conducive to the way consumers are migrating to receive their content and media: websites, digital editions, blogs, podcasts, rss feeds, video, mobile, web communities, social networking platforms, and online interactive events. (more…)