Meredith Corporation Acquires Healia – Health Vertical Search Engine
As big publishing brands realize the opportunities online I expect to see more acquisitions like Meridith’s purchase of Healia and Condé Nast’s acquisition of reddit for Wired Digital.
Content technology tools will play a key part of the advantage these major publishers have over smaller publications if they can leverage the digital tools before more nimble niche competitors.
I expect to see readership interaction and social tools take off faster than search tools. After all, who can beat Google at search for anything…
Providing access to trusted health information is a core component of our leading brands, including Better Homes and Gardens, Parents, American Baby, Ladies™ Home Journal, More and Fitness. The acquisition of Healia is an important step in our strategic initiatives to expand our reach in the women™s health market and to provide content-focused services online.
— Meredith Publishing Group President Jack Griffen
Keep and eye on how well these major publishing groups execute the technology they acquire. The individual magazine website developers will need to make this fit into the existing online presentation.
