Digital ads are taking on many forms and formats for web presentations.

Digital publications have many more capabilities as their screen real estate is much larger than a traditional banner ad zone size. A full page magazine ad can be presented online in full page format and can run various dynamic and interactive elements. (more…)

Digital circulation is the reporting of magazine digital edition deliveries viewable or downloadable in a similar to print format. The digital delivery must contain all the same editorial and advertising content as the print copies. Notifications must occur to the digital subscribers to advise they may access the digital version.

Therefore, digital circulation is currently more about the digital notification than actual readership. Since hosted digital publications may also contain many other elements of interest to advertisers it’s likely that publishers will choose to augment even qualified digital circulation with the details that advertisers seek to justify their ad spend. In addition, when compared to the effectiveness and traceability of conversions it won’t be surprising if advertisers request specifically to have a enhanced presence in the online editions.