Digital ads are taking on many forms and formats for web presentations.

Digital publications have many more capabilities as their screen real estate is much larger than a traditional banner ad zone size. A full page magazine ad can be presented online in full page format and can run various dynamic and interactive elements.

Conversion is the key to a successful ad. Does the magazine ad connect with the readers and is it different from other similar advertising positions and ads in the digital presentation of the book?

A digital magazine ad should immediately connect with the targeted readers and offer and incentive for clicking through or interacting in a method that makes another form of connection with the digital reader.

Ask your ad agency about the inventory and ad budgets available for your digital publication versions. Your advertisers want online conversions and you should get paid to delivery the online ads you are presenting from both current issues and past digital archives.

This entry was posted on Sunday, July 29th, 2007 at 5:59 pm and is filed under magazine publisher tips, web publishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.