Magazine ad sales are always difficult for the publisher that does not have the resources to hire full time advertising sales employees. This usually means that the publisher wears the ad sales hat. This might not be a problem for a passionate publisher that knows how to pitch and present her publication to the right companies. (more…)

It’s becoming quite clear that the fragmentation of business and consumers traditional mainstream media consumption is a clear opportunity for print media magazine publishers.

Print magazines offer advertisers a direct connection to a qualified and targeted audience. The key is extending the brand to digital media where perspective advertising targets can be converted into a tangible buyer or prospect for the print magazine advertiser.