Magazine ad sales are always difficult for the publisher that does not have the resources to hire full time advertising sales employees. This usually means that the publisher wears the ad sales hat. This might not be a problem for a passionate publisher that knows how to pitch and present her publication to the right companies.

There are also magazine advertising resources to help today’s publisher. The Magazine Launch site contains a resource directory with listings, see Magazine Ad Sales Resources. Publishers that want to announce a special ad program should also register and post their open space offers on MediaBids.com, a site linking magazine publishers with the advertisers seeking special deals on ad space in print magazine media.

Publishers that plan to sell ad space should at least consult with other publishers to find out the best practices for presenting the publication and media kit. There is an art to selling advertising just as their is an art to the editorial and creative elements of the magazine.

This entry was posted on Friday, September 28th, 2007 at 11:18 am and is filed under magazine advertising, magazine publisher tips, magazine publishing media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.