Are you posting daily article features?  Select an article once a day, week, or month that you’d like to share with your magazine readers.

Approach the article with a different perspective and ask your readers for their comments and feedback.

Zinio sends out a Daily Spotlight of an article appearing in their digital magazine directory.

Perhaps you’ll find that the spotlight on a article gives you better interactions with readers and helps to determine the editorial they are seeking in future issues.

Digital circulation is the reporting of magazine digital edition deliveries viewable or downloadable in a similar to print format. The digital delivery must contain all the same editorial and advertising content as the print copies. Notifications must occur to the digital subscribers to advise they may access the digital version.

Therefore, digital circulation is currently more about the digital notification than actual readership. Since hosted digital publications may also contain many other elements of interest to advertisers it’s likely that publishers will choose to augment even qualified digital circulation with the details that advertisers seek to justify their ad spend. In addition, when compared to the effectiveness and traceability of conversions it won’t be surprising if advertisers request specifically to have a enhanced presence in the online editions.

CMP Technology recently announced that they will be eliminating 200 jobs and according to Steve Weitzner, CMP’s President & CEO will be making changes to focus on their strong growth and more balanced magazine brands portfolio. Newsday.com reports that the company will fold some publications and reduce the number of times certain publications are published.

In my opinion, Mr. Weitzners comments about the reduction in print revenue provides continued evidence that magazine publishers must seek to re-align their publications online. Magazine publishers must begin to look at their brands as business and social communities centered on content and not as paper magazine publishers. These brands should facilitate the exchange of information over all mediums possible especially on the mediums that are more conducive to the way consumers are migrating to receive their content and media: websites, digital editions, blogs, podcasts, rss feeds, video, mobile, web communities, social networking platforms, and online interactive events. (more…)

As social networking and bookmarking are taking off, we are starting to see some good social media software tools. Even just a few months ago, you’d have a hard time finding social bookmarking tools compatible with your magazine content management system. In many cases, publishers without major software budgets or in-house developers have manually linked to del.icio.us and other tagging links. (more…)

In a recent article about the “Future of magazines online,” Oliver Luft (Journalism.co.uk – online journalism news section) interviews a group publisher that has reversed the traditional publishing model. The interview highlights some very relevant insight into where publishers need to be looking forward about their magazines and niche. (more…)

Interweave seems to be positioned very well to dominate their publishing niche. The publishing group has not shown much activity in the digital arena but with new acquisitions (Primedia GEMS Group buy) is likely to look at opportunities to further extend these brands. (more…)

I’m always excited to see how the Wikipedia is expanding. I actually remember having a door-to-door encyclopedia sales person make a sale to my family 30 years ago. The World Book Encyclopedia (paper edition 22+ books) was a primary tool for research and school projects. Well, the world has changed for the better! Now anyone can edit the facts and information about these things. (more…)

We receive many great ideas, news, and information that might not make it into each issue. Our Digital Online Publishers Blog is where our creative hungry publishing colleagues can sit in on new ideas and observations.

Today’s publisher has the golden key to success, “great content!” The balance between staffing resources and the many ways available to market and grow your brand are of primary interest to our publishing team. Injecting your content online where your brand can be discovered by new readers and enjoyed by the loyal subscribers you create is our ultimate goal at Publish Digital. [tags]publishers, magazine[/tags]