News

Barnes and Noble Launches PubIt!

Barnes and Noble Launches PubIt!

Barnes & Noble has announced a service called PubIt that will enable independent publishers and writers to distribute their works digitally through Barnes & Noble.com and the Barnes & Noble eBookstore. The platform is targeted at independent publishers and self-published authors.

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Apple Unveils iPhone, iBooks Upgrades

Apple Unveils iPhone, iBooks Upgrades

The new iPhone 4 will now support Apple’s iBook format as well as the iBookstore. iPhone users can buy books through the iBookstore as well as iTunes and the App store. Apple’s iBook e-book format will be upgraded at the end of the month.

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Wired iPad App Sells 24,000 Copies in First 24 Hours

Wired iPad App Sells 24,000 Copies in First 24 Hours

Wired magazine sold 24,000 copies of its iPad app in the first 24 hours it was available in Apple’s iTunes store, company executives said. The app was released shortly after midnight Tuesday.

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Apps As Customer Acquisition Tools

Apps As Customer Acquisition Tools

At the appalooza that is OMMA Mobile 2010, one of themes that emerged early in the day is the role of mobile apps in expanding a company's customer base. The idea is to think of an app not just for branding or reaching existing users but reeling in new ones.

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It's The Customer Experience, Stupid!

It's The Customer Experience, Stupid!

Email service providers are blanketing the world with services and technology.  I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way.  However, even with technology, strategy and marketing focus, some programs fail while others succeed.

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Murdoch: iPad subs more profitable than on the Kindle

Murdoch: iPad subs more profitable than on the Kindle
News Corp CEO says iPad better for WSJ than Kindle

The iPad has already been very successful for the Wall Street Journal as an e-reader, News Corp's chief Rupert Murdoch said during a call discussing his company's latest results.

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YUDU Media Launches First Self-Publishing Solution for Web, Mobile and eReader Platforms

YUDU Media Launches First Self-Publishing Solution
Customers now able to create their own cross-platform publications

Digital publishing vendor YUDU Media announced today that it has launched the first cross-platform self-publishing solution, enabling its YUDU Pro customers to create their own digital publications that are viewable on the web, iPad and iPhone via custom-built branded apps.

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