After 94 years as one of the most beautiful products on the newsstand, Vogue, the magazine that never misses a chance to remind us of its status as the holy book of the fashion industry, has been reconfigured as an application for Steve Jobs and his iPad.

There will be music, there will be models on the move and, of course, there will be Mario. The biggest name in fashion photography, Mario Testino, has contributed to the app his own video footage of Kate Moss, Naomi Campbell and other goddesses, to complement the still portraits in the December issue of Vogue, out this week. The Vogue app will also feature a Testino shoot with Emma Watson and a behind-the-scenes video shot by the photographer's team, showing him chatting with the Harry Potter actress in Paris.

And yet, as Alexandra Shulman, the editor of Vogue, rolls her index finger across the screen of an iPad to demonstrate the new app, it's clear this has been a project fraught with difficulties. "It has been much more work and much more complex to build and create it and work out what we were doing than I expected," she admits. The magazine's publisher Conde Nast hatched the plan for a Vogue app last spring at a time when the iPad was expected to become a major source of British media content. "I had thought more people would by this time be buying media products on iPads. The reality is that not that many iPads have been sold in this country," says the editor of a magazine that sells 210,000 copies a month.

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