Andrew Losowsky has peered into the glass of the iPad and decided that the world of magazine apps is half empty. So we feel it necessary to cheer him up a bit and fill the glass.
Andrew pens this blog at The Hospital Club—one of Covent Gardens best watering holes—offering us a swig from the bottle in his first paragraph, a convenient summary of his position:
“Twelve months ago, the magazine industry was shouting from the rooftops that the iPad was going to be their saviour - but it turns out that all those people lining up to buy one weren’t doing it solely to pay for glass-coated editions of Marie Claire. Sales of maglets (magazines on tablets - geddit?) have been far below the costs of developing these apps, and public reaction has been underwhelmed at best. What went wrong? Six things, actually.”