
"Wired magazine sold 24,000 copies of its iPad app in the first 24 hours it was available in Apple’s iTunes store, company executives said. The app was released shortly after midnight Tuesday.
It’s difficult to put that number in context, because there aren’t many iPad magazine apps yet, these being the earliest days of the new platform for which publishers have high hopes but little track record to parse.
But there is a bit. Business Insider earlier Thursday had estimated Wired’s first-day run would be in the 3,000 range. Media sources tell Wired.com that the July app of Popular Science — an April 3 iPad launch partner — sold about 18,000 total. Wired magazine sells about 82,000 single copies on newsstands every month and has about 672,000 subscribers."
After reading this article on Wired, I was just astonished by the amount of people that want to read their magazines in a digital format. Just having 24,000 copies of the magazine being sold for the iPad is astonishing in itself. The numbers of course don't show which were subscribers and which were not, but does it really matter. The amount of people who want to read their favorite print publication in digital format shows where the industry is going to, and I have the feeling that this is still in its infancy.
If you want to read the article in its entirety, click here.
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