HP to Launch Digital App Magazine With TouchPad Tablet

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By Peter Pachal

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In an effort to differentiate its upcoming TouchPad tablet from competitors like the iPad and Android tablets, HP today announced that it would launch a digital magazine to accompany the device, made to showcase apps for the operating system, webOS 3.0.

HP describes the magazine, called HP Pivot, as an "entertaining and informative editorial resource for discovering webOS 3.0 applications." Besides reviews of apps, HP Pivot will profile top developers, HP said in a press release. The editorial will include original content from journalists associated with various publications, including The New York Times, The Wall Street Journal, Vanity Fair, Fast Company, New York magazine, Harper's Bazaar, Tattler and more, an HP spokesman told PCMag.

Condé Nast Chief Technology Officer Joe Simon said, "Pivot has the right focus. It provides an enriching experience for customers and is a great environment for developers considering the platform." Condé Nast publishes Wired; it also owns the technology website Ars Technica.

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